Kérastase discovered the reason behind damage
that keeps coming back: CALCIUM! Radically reverses persistent damage,
discover hair at its Première state.
DUAL ACTION REPAIR HAIRCARE FREES HAIR FROM CALCIUM BUILDUP THAT LEADS TO
BREAKAGE. [CITRIC-ACID + GLYCINE]
How to dramatically reverse persistent damage?
1. Restores hair's original strength*
2. Dual action repair haircare
3. Frees hair from calcium buildup that leads to breakage
4. Reconnects broken keratin links
SEE THE RESULTS FOR YOURSELF
Who is it for?
Première is for all types of damaged hair, from fine to thick.
The opportunity in repair is very strong.
A. Number 1 Hair concern is damage
B. +65% growth of the repair category
C. 7/10 women get chemical services causing damage
DID YOU KNOW?
Calcium in water amplifies hair damage, making it more dull, stiff, and prone to breakage. New premiere dual action repair by Kérastase has an 8% pure acids
1. It frees hair from calcium build-up
2. It reconnects keratin bonds and repairs hair Recreating 99% of its original strength, discover your hair at its premiere state.
THE SCIENCE BEHIND PREMIERE
PREMIERE Key Ingredients
Citric acid: An organic acid that acts from core to surface to deeply eliminate calcium overdose, neutralizing dullness, and stiffness
Glycine: Once calcium is removed, this amino acid penetrates hair's inner layer to deeply repair.
Peptide: A chain of amino acids that refills the hair surface with matter.
For an elevated experience
Created by two French perfumers, Portofino. Summer is Première fragrance.
The Fragrance unveils a citrus & mandarin cocktail surrounded by an accord of orange flower and jasmine. It creates a true summer nectar sending you directly to Italy.
Note #1 Mandarin & Citrus.
Note #2 Silky and Delicate Flowers
Note #3 Enveloping Woody Facets